In 2023 renowned local artist Seth Pimentel, also known as African Ginger, partnered with Hennessy, NBA Africa and Play Braamfontein, the property development company behind much of the rejuvenation of the inner-city district, on a project that brought an artistic vision to life, inspired by the timeless African sunset. Much like Hennessy, the artwork on the court represents a seamless blend of heritage and modern urban culture, merging to create something truly exceptional.
“I wanted to quantify the beauty of Braam Culture with Hennessy right beside it, to create a clear association between the culture and the Hennessy experience.”
- African Ginger
